Enough already with the constant debate about bottled water. We all know it's unnecessary and frankly buying bottled water these days is more than slightly taboo. Rightly so! Don’t get me wrong, bottled water is essential for emergency circumstances, but on a daily basis it is hardly necessary.I recently came across and article that highlights some obvious truths….
- From a marketing perspective, you couldn't ask for a more ideal product; imagine owning a commodity that literally everybody not only wants, but actually needs, on a daily basis. You'd be sitting on a $60 billion a year industry--just like the corporations who are in the process of privatizing the world's water supply. (GULP!)
- The bottled water industry has made a fortune playing on our fears about whether the water that flows from our faucets is really safe despite the fact that tap water is held to a higher standard than bottled. With a few exceptions, the quality of our tap water's actually quite high.
I think Kerry Trueman said it best—“At a time when there's less water to go around and more people demanding it, Bottlemania makes the case that it's not in our interests to let private multinational corporations float their boats on our nation's water. That's not democracy, it's dam-ocracy, and it could damn us all if we let their unquenchable thirst for profit take precedence over our right to clean, safe, free drinking water.”
Source: The Huffington Post
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